And that is directing Local Shoppers to Local Businesses. This page goes deeper into what KM is and why it works.
The research on shopping habits is easy to find and very clear. Kootenay Mall draws upon that research by combining mall shopping with in-town shopping into a virtual experience.
No teams of retail experts, advertising execs, newspapers, mail services, and merchandisers to pay for. That savings allows the small vendors in the region to participate in a market usually denied to them.
KM gives small, local vendors a competitive advantage by leveraging the volume of interests against the needs of the shoppers.
The playing field is now almost level.
Maximising the traffic to your website means placing your link among those of complementary vendors. It's more than just prestige or convenience. On KM, two or more stores could truly equal more than the sum of each alone.
How it Works Why it Works
On KM the traffic to your website doesn't depend on a competition of content because Shoppers are visiting specifically for local businesses. Also, this model does not use your content for advertising revenue, and so offers a straight-forward fee for placement.
Kootenay Mall is a virtual reality. “Virtual Real Estate” actually; we will shorten it to virtual estate, or VE so it’s not confused with physical properties or "real" real estate.
As you probably suspect, it is far and away more versatile for marketing than radio, television, print media, or even most other websites.
It also means that any store, or grouping of stores, that garner enough web traffic, can begin to leverage that traffic against their KM subscriptions. For some, that means more than just breaking even.
While we don't want to spoil the ending here, the rules of VE are very similar to those of real estate.
It does not participate in collective pricing algorithms to disguise unfair price hikes. It does not engage in 'monopoly taxing' to milk businesses for incremental revenue. It does not permit spurious advertising for incremental revenue. It does not collect User Data or sell information about them. It does not use AI to unfairly influence pricing.
